The cosmetics industry is a multi-billion dollar industry. New brands of cosmetics to appeal to various population sectors are constantly being developed. Japan is the second-largest cosmetics market in the world only after the U.S.A. According to statistics released by the Ministry of Economy, Trade and Industry, the size of the Japanese cosmetics market reached a total of US$ 12.9 billion / Euro 10.7 billion (ex-factory) in 2004. US demand for cosmetic and toiletry containers is projected to approach 25 billion units in 2009, valued at $3.8 billion.