holograms,bar codes for protection and identity: "Business Opportunities for Entrepreneurs in the field of Holograms
The Indian hologram market is growing at 18 percent per annum and has more than 38 players.There are three types of holograms — security, packaging, & promotional.Major players:Holostik, Holoflex, Alpha Lasertek, Everest Holovisions, Flex
Security: Security holograms have a market size of Rs. 145 crore. It is a technology-driven segment that needs constant
innovation. Around 35 players in India are manufacturing this type of hologram. It is a low-volume high-margin business.
Very high volume orders of security holograms become non-viable as the cost of manpower security is very high.
Packaging: This category has a Rs. 265 crore market, and is a high-volume, low-margin business. Here, the price competition
is greater as the customer buys the hologram not for its security feature, but just to ensure the presence of a hologram.
Hence, the customer looks for the cheapest option.
Promotional: Promotional holograms are a popular phenomenon abroad, but the trend does not seem to be catching on in India.
There are hardly any makers of such holograms, and its market is about Rs 80 lakhs. In the past, promotional holograms
have come in the form of tazzos in potato chips packets, but it has never shown any growth. The reason being that Indian
companies have still not identified it as a promotional vehicle.