Playing with Bacteria Health & Wellness Opportunities DARE - Because Entrepreneurs Do : "Although probiotics is a new concept in India, it is one of the fastest growing functional food markets worldwide. Globally, the market for probiotic products is estimated at $14 billion. In the US alone, more than 100 companies market probiotic products in supplement forms. The US market is forecast to touch $394 million in 2010 while the European market may reach $137 million, according to estimates by Frost & Sullivan"
Probiotics are live microorganisms (in most cases, bacteria) that are similar to beneficial microorganisms found in the human gut. They are also called “friendly bacteria” or “good bacteria.” Probiotics are available to consumers mainly in the form of dietary supplements and foods. They can be used as complementary and alternative medicine