Thursday, February 07, 2013

Marketing Pharmaceuticals


  • The business of promoting the sale of pharmaceuticals or drugs is called  medico-marketing or Pharma marketing or pharmaceutical marketing. 
  • Aim is to change a non-usage of a product to usage or repeated usage.
  • Marketing is a high-stakes proposition in the pharmaceutical industry, with billions of dollars spent annually to promote new drugs.
  • Following factors would increasing the pharmaceutical market which are increasing incomes, improving healthcare infrastructure, penetration of  health insurance and adoption of patented products.
  • Pharmaceutical companies marketing strategies appear to be a driving force in the treatment preferences of physicians.

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