Marketing Pharmaceuticals

                     

• The business of promoting the sale of pharmaceuticals or drugs is called  medico-marketing or Pharma marketing or pharmaceutical marketing. 
• Aim is to change a non-usage of a product to usage or repeated usage.
• Marketing is a high-stakes proposition in the pharmaceutical industry, with billions of dollars spent annually to promote new drugs.
• Following factors would increasing the pharmaceutical market which are increasing incomes, improving healthcare infrastructure, penetration of  health insurance and adoption of patented products.
• Pharmaceutical companies marketing strategies appear to be a driving force in the treatment preferences of physicians.