Pharmaceutical Players
SmithKline Beecham Consumer Healthcare's combined U.S. sales of Nicorette and NicoDerm CQ reached $570 million. The company also markets its nicotine patch under the trade name "NiQuitin CQ" in Belgium, France, Denmark, Mexico and Brazil and under "Nicabate" in Australia and New Zealand, where it was the number one smoking cessation product in 1999 [Philippe Boucher's Rendez-vous with Leslie A. Ashburn, Communications Supervisor for GlaxoSmithKline, 1/29/01].
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