Cos finding domestic markets increasingly attractive: ASSOCHAM: "The Associated Chambers of Commerce and Industry of India (ASSOCHAM), in a report titled 'The Rise of Rural India' released on Tuesday, said companies in the fast moving consumer goods (FMCG) sector have recorded higher growth in rural market, which has contributed substantially to their bottomlines.
'Majority of FMCG firms such as DCM, ITC have been recording higher growth rate and sales of their product in rural areas as compared to urban markets,' the report said.
India's FMCG industry is currently estimated at Rs.200,000 crore. Of this, domestic consumption accounts for Rs.17,189 crore."
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