From Innovation to Commercialization and Beyond - Mandy Haberman: "From Innovation to Commercialization and Beyond - Mandy Haberman
Inspired by her own child suffering from Stickler’s syndrome, graphic designer Mandy Haberman designed a feeder for babies with sucking difficulties. The Haberman feeder was patented in the UK in 1984 and Mandy Haberman initially set up her own company to commercialize the product worldwide before granting manufacturing and distribution licenses. The product’s success was significant, though the nature of the product limited its distribution to a very narrow market.
A few years later, Mandy Haberman, inspired this time by a friend’s child spilling blackcurrent juice over a cream coloured carpet, decided to set out to design a leak-proof cup that seals between sips and created the Anywayup® cup. In 1992, the first of many patents was filed (patent no. GB-B-2266045). The patent protected her idea that uses a slit valve to control the flow of liquid through the spout of trainer cup. Additional patents both for the UK and overseas were later filed and granted."