A health club (also known as a fitness club, fitness center, and commonly referred to as a gym) is a place which houses exercise equipment for the purpose of physical exercise.
Health clubs are often located near large employers. They usually draw a crowd of people before plant or business normal working hours, during lunch breaks, and after closing.
Health clubs provide marketers with a unique venue to reach millions of active, on-the-go consumers. Club members tend to be affluent and are willing to spend more for premium and/or healthful products.